wayfair: specialty retail brands
march 2024 - present
As a designer on the Specialty Retail Brands Marketing Team at Wayfair, I collaborate with copywriters, channel managers, brand managers, and marketing & content designers to develop promotional content for AllModern, Birch Lane, and Joss & Main.
Tools & Software: Figma, Sketch, Miro, FigJam, InDesign, AfterEffects, Photoshop, Illustrator, Google Suite
Marketing Channels: Website, Email, SMS, App, Paid Social, Organic Social, Print, Retail, Video
promos
birch lane, allmodern, joss & main
About Us page refresh
allmodern and birch lane
pop up sms sign up unit redesign
joss & main
spring paid social campaign
joss & main and allmodern
evergreen email content recs
birch lane
spring paid social video storyboarding
birch lane and joss & main
Physical retail mall marketing
joss & main Retail Stores (sky banners, ad panels, store handouts)
